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Shopping mall - Shopping Guide
Shopping mall is
Shopping mall generally means the commercial facilities that accommodates not only retail stores but also many business categories such as restaurants and tourist agencies and others. Companies can expect many customers of coming in not by only 1 brand's draw like roadside stores but by many brands' big draw. Customers can shorten times and enjoy shopping and eating because there are many services concentrated at one spot. They also fell comfortable even they buy a lot because most of shopping malls have parking lots.
We can see business categories such as fashion buildings like LUMINE and shopping centers like outlet malls and AEON as shopping malls in the regard they have many retail stores. Here, we introduce them except for outlet malls.
Famous shopping malls
There are many famous shopping malls in Japan. AEON Laketown in Koshigaya city of Saitama prefecture is the largest one in Japan. Osaka Station City in North ward of Osaka city is the largest in western Japan and it's the second largest one in Japan. In addition, LaLaport TOKYO-BAY in Funahashi city of Chiba prefecture built by reference to Ala Moana Center in Hawaii and LUMINE affiliated buildings developing in the area close to a station are famous.
Characters of each affiliated shopping mall
AEON, which is famous for supermarkets, develops AEON mall. It provides services under the theme of shopping, community, entertainment and ecology. It combines AEON, stores and restaurants and it necessarily has a supermarket of AEON and others and that is one of its characters.
Next, LaLaport is the shopping mall projected by Mitsui Fudosan group. It targets mainly on customer layers of family and women in 20's and features that it has international apparel brands and playground for children. Recently, there are also malls that a commercial facility collaborated with another one like LaLaport Shinmisato placing Costco next to IKEA.
LUMINE is the stable popular one placed around a station. Its main target is for women in 20's and it has many fashion brands and fashionable restaurants. The big difference between it and AEON or LaLaport affiliated ones is that it doesn't focus on the family layer. Only ones in the suburb of LUMINE have playgrounds for children. It can be said that it's the shopping mall putting value of its position as the cradle of trends.
Shopping malls where you can not only enjoy shopping but also your time
Shopping is not an only way to enjoy shopping malls. Most of recent shopping malls have many food courts and restaurants and that is one of the unique points.
There are also many malls that build movie theaters, fitness clubs and dog-runs on their property so they are the right places you can enjoy your hobby.
Bell Mall in Tochigi prefecture is the one you can enjoy in a different way. It has a hot spring facility so it's best for taking a rest your weary feet by shopping.
The ways of enjoying per each customer layer
Most of shopping malls put target to family layer. They provide enough spaces such as nursing rooms, restrooms where parent and kids can enter together and playgrounds for children and don't make customers got tired of. They also have insurance agents because people of family layer tend to rethink their insurance.
The hot one of the shopping malls targeting to such family layer is MRAK IS Minatomirai produced by Mitsubishi Estate group. It has the concept that it's the shopping mall where moms and kids can enjoy so it has fulfilling facilities like Oyako-no-Mori and others. Orbi Yokohama is the hottest spot created by Sega and BBC EARTH together. It's a museum where you can experience the nature so it's a nice spot for not only family but also couples.
And, female business workers in 20's is the most of shopping malls' target after family layer. Malls gathering majority support of women layer are LUMINE and atre in capital region and Marubiru called as the fashion building. To pull trend-oriented women, they have many fashionable apparel brands and also hot restaurants. They share a common point that they have clean restrooms. They are attentive to them by completing with the powder rooms andmaking them comfortable.
When couples spend time at shopping malls, they can do shopping each other and it's recommended to choose shopping malls with entertainment area like movie theaters, event spaces and others.
Sale in shopping malls
Shopping malls have sale with all tenants in all. The right timing to do shopping other than 2 times sales in a year is when they provide 2 times more points than the usual of their credit cards and members cards.
Most of them reveal their individualities. They are not the place to shop anymore and they are like great theme parks with entertainment.