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New! Shop Review

  shimamura miyako

I bought a Grey long cardigan and 4 kids items. The shop was reopened, and it became bigger and easier to look at the items. The item line-up got better than before, and it became easier to go in the shop, regardless of the gender and age. I think easy to buy as the price is reasonable and . There are similar items to other brands and they are popular because the price is more reasonable. The only downside is that there aren't many fitting rooms. I want them to improve this as we have to queue up very often. Also I'll be happier if the item line-up is more like Tokyo shops♪

  VIS LAZONA Kawasaki Plaza

I often buy at this shop. Most shop assistants are female who look like in their 20's and very fashionable! They are efficiently using the small items and well take care of their finger nails, I can learn a lot from them to think the total coordination regardless of whether the items from this shop or not. The shop isn't very big but there are quite many items. However its layout is a bit difficult to see what items are where. Therefore it would be quicker and efficient to get the staff to bring the appropriate items from each section by asking, for instance, 'I'm looking for some tops in Bordeaux colour'. I went to check the actual cardigan that was featured in this season's Styling Book. Because the cardigan had no item numbers in the catalogue, I asked the staff to bring some potential items that could be. She also brought something similar and gave me some coordination ideas. I enjoyed shopping and the lovely conversation. It's a shop I want to go again.

  g.u. ikebukurohigashiguti

Bought an Autumn version of wide trousers and bottleneck knitwear. It was nice that the items were placed at the right height, not too high, and I could see the designs at a glance as the clothes on hangers were placed to show its front. I could try clothes on smoothly because the staff took me to another fitting room that was vacant on a different floor when I was waiting for a fitting room. The shop has many floors and it seems to make us feel tired to look around all of them. It's a few minutes' walk from the station and easy to find. Furthermore there is a UNIQLO shop next to it and it's convenient to be able to go around both.

  OLD NAVY grandberry mall

I went there with my 2-year-old daughter during the Summer sale. We got in at the shop opening time as I thought it would be crowded as it was on Sunday during the sale. However I could take time to choose because it wasn't as busy as I expected. We went for daughter's swimsuit and beach sandals. She tried on many times to find the suitable size. We could use the fitting room without waiting. The female staff at the fitting room area was in her around 50's and she looked cool. She brought many swimsuits for size matching. I felt comfortable with her service and it was very nice. We could buy the swimsuit and beach sandals that were both satisfactory, by her help. I'm going to this shop again.

It's a shop that I always pop in whenever I go to Lalaport. The shop looks smaller than other shops. Because it was on a weekday, there was only one shop assistant there. The staff cared about both me and other customer and she often talked to us. I saw T-shirts online and wanted buy after actually saw it if available as I was keen on them, but both the colour and size I wanted were already being sold out. The staff suggested to order it but I didn't ask for it because I would go to Lalaport only once a month or less.

I love fashion! Tips to enjoy being fashionable.

Divided fashion into genres

Shops and magazines divide the taste of fashion into genres in order to set the target demographic because there are many tastes of women's fashion. Compared to the fashion of kids and men, it's unique that women's fashion genres are various.

Conserva-Kei is the fashion expresses femininity and women's soft charms. It's the genre created by the word "conservative" meaning as not progressive and its character is to keep up with the current basic and feminine trend. It's also know as the fashion most men prefer.

Urahara-Kei is the high sensitive fashion in the center of stores along Harajuku street and Shibuyagawa street. Its unique point is to dress stylishly with own favorite tastes.

We call Mori-Girl(forest-girl), who prefers the calm and soft fashion themed on the natural girl who is likely in forests.

Besides, Feminine-Kei is placed between Mori-Girl and Conserva-Kei. They prefer clothes made by soft fabric such as the chiffon and the lace and the feminine sweet fashion.

There are other fashion genres like Gal-Kei, Mode-Kei, Punk-Kei, Himegal-Kei(princes and gal), Gothloli-Kei, Kirecagi-Kei(Clean and casual) and etc.

Character of fashion magazines and tenants

Many fashion magazines for women are created and defined the target audience. Akamoji-magazine(red lettered magazine) like JJ, ViVi, Ray and CanCam and others targets mainly to Conserva-Kei. It's easier to find the magazine of your favorite genre by finding out each magazine's target, for example, More, with and STORY are to Feminine-Kei and Zipper is to Mori-girl.

And the tenants where accommodate many fashion brands tends to heavily show each fashion genre's character depending on the conditions of location and so on. There is a feature that the fashion building 109 in Shibuya is mainly for Gal-Kei, Marubiru and LUMINE Yurakucho in Marunouchi area are for Conserva-Kei and Feminine-Kei.

Changes of the trend in the past decade

The fashion trend for women will change very rapidly.

In the middle of the 2000's, the style blending the opposing items together such as casual items with dressy items and rock items with feminine items by own sense was popular. It was because there were less charismatic icons and more women pursuing their individualities. The reader model who is non-professional reader rather than the professional model started to appear on magazines and they came to gain popularity.

And the trend is the appearance of Mori-Girl and the rise of fast fashion. Yama-Girl(mountain-girl) derived from Mori-Girl was born so that there were more women finding out their favorite tastes. In addition, the fast fashion became popular in 2000's and established its popularity and international fast fashion brands became to be widely developed and that is also one of characters.

Since 2010, the recurrence of the fashion in 90s and 80s has been seen. It's said that the fashion trend is supposed to be in and out in 20-year-cycle but they catch new popularity by translating themselves into a modern style. Many women support items like high waist skinny pants, producer-maki sweater(sweater draped over the shoulders), floral-printed pants and botanical print.

The tip to brighten women might be enjoying dressing up with own values more than anything, although the fashion has many genres and trends. It can be said that the popularity of the fashion pursuing own values and responding to not the conventional fashion but fashion trends proves that women enjoy it.

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It's published the ranked by its own aggregate in Fashion Collect! You check the shop of good reputation, and let's reference when shopping!

Popular shop ranking

Let's check nationwide shop of popular brand!

It's published the ranked by its own aggregate in Fashion Collect! You check the shop of good reputation, and let's reference when shopping!

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